Beauty Store Business magazine - January, 2020

Nielsen, NPD Group Partner for a Beauty Industry Report

Nielsen, NPD Group Partner for a Beauty Industry Report

Consumer research firm Nielsen and global information company The NPD Group have partnered to produce the quarterly U.S. Beauty Cross Channel Monitor. The comprehensive review of the U.S. beauty market performance spans both the prestige and mass retail channels.

“The new agreement allows Nielsen and NPD to offer clients an unparalleled depth of insight and actionable intelligence,” said John Lewis, president of the Americas at Nielsen. “This will enable clients to make more informed business decisions and capitalize on new market opportunities.”

The Beauty Cross Channel Monitor will combine Nielsen and NPD point-of-sale data across food, drug, prestige department stores, and all retail outlets combined, providing a precise read on sales and performance for all beauty categories, including dollar sales, unit sales and average retail price, in addition to a ranking of the top 75 to 100 brands.

The two organizations have worked together closely to create more refined product definitions, creating a more comprehensive view of product performance. This will allow brand marketers to better evaluate the performance of categories, segments and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.

“We are committed to delivering the best information, insights and solutions for our clients in all of the industries we serve,” said Karyn Schoenbart, president and COO of NPD. “We look forward to collaborating with Nielsen on this critical overview of the beauty marketplace.”

This is the second market information agreement between Nielsen and NPD in 2014. The two firms are collaborating in the offices supplies market. As part of that arrangement, Nielsen is serving as NPD’s preferred analytics partner for NPD clients in the office supplies market, enabling clients to fully capitalize on the expanded market coverage to optimize current marketing programs, including analysis of a client’s marketing mix.

[Image: The NPD Group]