Beauty Store Business magazine - January, 2020

New Innovations in the Heat-Appliances Category

New hair appliance innovations support healthier strands while delivering customized looks.

Hair appliances are generating more buzz than ever before. From oil-in used elements to ergonomic designs, they’re offering consumers more looks, faster styling, healthier strands and a surplus of options. “I feel like for the longest time, the general thought was that innovation in the world of tools had plateaued. But that is most definitely not the trend here in 2019, and in 2020 even more so,” says Liam Ben-David, founder and CEO of Sutra Beauty. Ben-David lauds infrared technology as one of the most innovative features in hair appliances today. “It’s not a fad. It’s here to stay. We’re only seeing the tip of the iceberg regarding the abilities of this technology. We’re about to see a huge spike in infrared products used or many different benefits: speed, less damage and beyond.”

Ben-David adds that aside from literally placing these new technologies into customers’ hands for firsthand experience, it’s important to help them understand why the technology is beneficial.

Here’s a look at some of the features currently booming in the heat-appliances category.

Hairstyling Products

Helen of Troy: Black Gold One-Step Blowout offers a salon blowout in half the time with a unique oval design and features that provide or increased softness, shine, frizz reduction, corrosion resistance, and stylist-designed bristles and vent pattern.

Valera: Fast-drying Color Pro Light 3000 boosts color, shine and brilliance with less stress on the hair, along with a cool nozzle and ultra-quiet experience.

Cricket: An air low of 59 MPH is achievable with the Ultra Smooth Professional Hair Dryer, which also features an argan oil and keratin protein-in used outlet filter along with three different heat levels and two speeds.

R Session Pro Tools: The 3/4-inch dual-barrel Nalu Waver creates retro waves and beach curls using a 100 percent ceramic heating system with instant heat-up up to 450°F, temperature control and a smooth, easy-to-hold ergonomic handle and heat-resistant glove.

StyleCraft: The comfort-grip design of Style Stix XL Long Curling Iron offers added control and styling with a single motion and no overlapping on the rod, while also protecting fingers from instant and consistent heat up to 450°F.

Andis: Pro Dry Elite 1875-Watt Tourmaline Ionic Hair Dryer quickly seals the cuticle layer and breaks up water molecules to provide or a quicker drying time in addition to featuring three heat and two speed settings, plus a removable filter cap.

Bio Ionic: Lightweight Graphene MX Dryer uses a proprietary mineral complex to add moisture to strands and seal cuticles. Its 1875-watt brushless motor is energy efficient, long-lasting and reduces styling time.

Sutra Beauty: BD2 IR Blow Dryer combines infrared technology with a ceramic honeycomb coil, a lightweight design and brushless motor to gently and evenly dry hair rom inside out using strong air low, maximum heat and a quiet motor.

Hairstyling Tools

Elchim: The 8th Sense line offers more than 5,000 hours o use as it dries the hair rom the inside out, increases shine, features a light and long-lasting brushless digital motor that is made in Italy and is protected rom hair entrance.

HAI Beauty Concepts: A simple dial swipe gives the user heat and wind control or a customized look using the professional 1875-watt Stylset Blow Dryer.

Izutech: The Vulcann 3900 features three heat settings to tame every type of hair, providing maximum heat and styling control. A tourmaline ceramic grill seals in cuticles to leave hair healthy and shiny. An 11.5-foot cord gives freedom of movement.

Amika: A variety of crease-free styles are produced with a quick twist of the grip using Le Marcel Professional 2-in-1 Swivel Curler, which features titanium barrels that provide or both heat conductivity and a smooth surface.

Olivia Garden: Ceramic + ion High Professional Flat Iron features ceramic and ionic 3D floating plates, high performance dual-ceramic heaters, cool tips, an ergonomic thumb rest, digital LED display, travel lock, premium ion generator and 360° swivel cord.

SalonTech: SpinStyle Automatic Curling Iron allows or effortless curls using just one hand while also providing easy temperature control, instant heat-up, a pure ceramic coating, a 360-degree swivel cord, three sizes and 450°F temperature.

Gamma+: Absolute Hitter Trimmer is available in a boxed set of three interchangeable two-part casings in gold, rose gold and chrome or custom color intermixing, in addition to removable drop-tops that create a see-through skeleton that exposes the blade.

[Images: Courtesy of manufacturers]