CoverGirl has been reaching a wider audience the past couple years, showcasing a number of diverse faces to advertise the cosmetic brand. With a high celebrity profile list such as Ellen DeGeneres, Sophia Vergara, Zendaya, Katy Perry, Janelle Monáe and other big names, CoverGirl has been breaking trends by signing on racially and age diverse talent that aren’t regularly seen in the beauty modeling world.
CoverGirl’s latest ambassador is 69-year-old model and registered dietician and nutritionist, Maye Musk. Musk is a successful women with two masters degrees and a modeling profile that she’s been building since she was 15 years old. (She's also the mother of billionaire Elon Musk, founder of PayPal and Tesla.) Maye expressed her excitement about her new partnership with CoverGirl on her Instagram, stating “Who knew, after many years of admiring the gorgeous CoverGirl models, that I would be one at 69 years of age? It just shows, never give up. Thank you CoverGirl, for including me in your tribe of diversity. Beauty truly is for women of all ages, and I can’t wait to take you all along this amazing journey with me!”
Along with Musk, now the oldest CoverGirl model, CoverGirl also signed on Shelina Moreda, motorcycle racer, and Massy Arias, fitness trainer, to the CoverGirl family. Moreda’s career is dominated by the male population and finds that makeup allows her to set herself a part from her fellow competitors and takes pride in feeling pretty. “More importantly, it makes me feel strong, and confident. As a female athlete who competes in the male dominated world of racing, I'm proud and stoked to represent a brand who allows me to stand up and say that it is powerful to feel pretty,” Moreda says.
Massy Arias, a fitness trainer who has a following of 2.3 million on Instagram, shows her followers routines, tips, and tricks on how to stay fit and eat healthy. Throughout many of Arias’ posts, she is seen wearing makeup throughout her workouts. “It's extremely humbling now to be in a position where I can possibly inspire young girls and women around the world,” Arias says.
This is not the first time CoverGirl has broken cosmetic modeling traditions. Last October, CoverGirl signed its first CoverBoy, James Charles. The new male face of the brand allows for a following of a different audience to support the advancement for males in makeup. CoverGirl’s family continues to grow larger and all-inclusive, representing new faces across all races, ages, religions, and profiles, emphasizing the beauty in diversity, and the diversity in beauty.
[Photo via Maye Musk's instagram]