Beauty Store Business magazine - January, 2020

new Chief Operating Officer

New Chief Operating Officer and Chief Commercial Officer for Beautycounter

Beautycounter continues to strategically build a strong leadership team. Both with global experience, Ana Badell joins as the new chief operating officer and Patty Wu joins as the new chief commercial officer.

Prior to joining the Beautycounter team, Badell led many operational functions, most recently as vice president of store operations and flow for Starbucks. While working there, she also held other global leadership positions. Earlier in her career, Ana served in operations at Walmart and held leadership roles at the Hess Corporation and at BP.