Combining its smart omnichannel strategy with conveniently accessible clean beauty offerings, luxury retailer Neiman Marcus recently announced its new collection of clean beauty products—online. Named "Neiman's Clean Beauty," the online collection gives customers a convenient way to buy prestige clean beauty products without compromising their lifestyles or needs.
Specifically, the Neiman Marcus Clean Beauty shop offers beauty products that are free of parabens, paraffins, phthalates, sulfates, silicone and animal testing. Clean Beauty products are easily identified with a "CLEAN" black circular icon.
"It was important for us to launch this initiative and specifically call out these products so our customers can easily make an educated decision," said Michelle Gill, the divisional merchandise manager for beauty at Neiman Marcus. "We have so many amazing products, both a part of our existing assortments and new to Neiman Marcus, that are free of these ingredients. We want customers to know they don't need to sacrifice quality in order to get clean products."
This move to offer a clean beauty collection is part of a larger brand wellness initiative. In addition to clean beauty products comprised of skin care, hair care, nail care and color cosmetics, customers can also shop activewear, sun care, health supplements and sleep collections. Collectively, these products can be found through Neiman Marcus’ online Wellness Shop.