Beauty Store Business magazine - January, 2020

Natural Products Expo West Expected to Break More Records

Are you a beauty buyer heading to Natural Products Expo West/Engredea March 9-13 in Anaheim, California?

Show producer New Hope Network (formerly New Hope Natural Media) is projecting the sold-out, trade-only event to be the largest in its 36-year history—highlighting a nine-percent annual growth in organic and natural products. More than 3,000 companies and 70,000 attendees are expected. This year the number of entrepreneurial exhibitors will hit 600, including 400 brands that will be featured at the Anaheim Hilton—a must-visit area to see the newest products.

"From the Fresh Ideas Organic Marketplace to the Hilton to the Anaheim Convention Center exhibit floor, this annual event maintains its status as the single, most-important opportunity for launching products, spotting trends from all over the world, and as a gathering place for the entire industry," says Adam Andersen, managing director at New Hope Network.

Among the featured keynote speakers will be Dr. Martha Rogers, one of the leading authorities on building trust.

The 2016 Education Conference will focus on topics that include The Changing Distribution Landscape, Better Business and The Changing Supplements Market.

Attendees and exhibitors can follow via social media @NatProductExpo on Instagram and Twitter or at www.facebook.com/NaturalProductsExpo for all the latest #ExpoWest buzz.

The updated Natural Products Expo West mobile app now features ActivLocator, a personal, indoor GPS to help attendees quickly find their ways, discover what's around them and get more done. They can also access schedule-planning tools, find new exhibits and surf digital product showcases.

Beauty Store Business executive editor Marc Birenbaum and managing editor Breanna Armstrong plan to be at Natural Products Expo West's ever-growing beauty-products areas March 12 and March 13.

[Image courtesy of New Hope Network]