Beauty Store Business magazine - January, 2020

MURAD Set to Open Inaugural Flagship Store

Murad, the skincare brand founded by Howard Murad, M.D., FAAD, will open the company’s first official standalone retail boutique in October 2014. The opening of the 1500-square-foot storefront, which will serve as Murad’s Global Flagship, coincides with the celebration of Murad’s 25th anniversary this year. The store will be located on West 3rd Street in Los Angeles.

The decision to open a retail boutique was fueled by the company’s commitment to Dr. Murad’s Inclusive Health Philosophy, which is to inspire people to look better, live better and feel better through a breakthrough whole-person approach to skin care. In addition to offering the full range of Murad’s skin-condition-specific, high-performance products, the store will offer innovative services and activities to provide customers with a highly personalized, engaging and informative experience at every touch point.

“Helping as many people as possible to achieve healthy skin and live happily is one of the goals on which I have based my research, my medical practice and my life. It is also the reason I began making skincare products in the first place,” said Dr. Murad. “The store is meant to be a place to empower people to not only look better through topical care, but to live better through proper nutrition and supplements, and feel better through emotional self-care and stress management. My hope is that our store will serve as a place where our customers can bridge the gap between beauty and health by giving them the tools and inspiration they need to make everyday choices that support their overall skin health.”

Murad’s flagship store will offer Guided Skincare Applications, Inclusive Health Skin Consultations designed to reflect Dr. Murad’s whole-person approach, and YouthCam Evaluations using a high-definition camera that features proprietary software to measure lines and wrinkles, age spots and sun spots, and inflammation. Additionally, an Interactive Art Wall that embodies one of the most important facets of Inclusive Health, Feeling Better, will be featured prominently in the store and customers will be encouraged to create their own digital works of art and share on social media.

“We are excited to be able to say that through a very collaborative process, we’ve designed a store that brings to life our philosophy and heritage. By staying true to our DNA, we are creating an environment that is all about the customer,” said Richard Murad, general manager of Murad. “From the range of customer journeys we strategically developed to the various tools designed to empower our clients, Murad’s Flagship Store will be a true expression of the brand’s mission. We are also looking forward to utilizing the store to learn more about our customers and become better retailers so that we, in turn, can better serve our customers and our valuable retail partners.”

To support the Murad’s aggressive growth plans, the brand recently signed a 12-year lease to relocate the corporate office to a brand new 45,000-square-foot global headquarters in El Segundo, California. The new office is due for completion September of this year. Murad’s award-winning Flagship Spa will remain in its current location. However, the entire 7,000 square-foot space will be significantly upgraded over the next year.

Murad has become synonymous with high-performance, science-based products. It is used and recommended by more than 30,000 professionals across the globe and is sold in more than 35 countries.

[Images courtesy of Murad]