Beauty Store Business magazine - January, 2020

Murad Invisiblur Perfecting Shield

Marketed as the first 3-in-1 translucent skincare product to feature invisible sunscreen—SPF 30—this product serves as an antiaging treatment with priming benefits, a moisturizer and a sunscreen in just one step. Its non-comedogenic formula works to reduce the appearance of fine lines and wrinkles, and it operates as a skin blurring solution. It’s designed to leave skin soft, hydrated and free of visible imperfections—and enhance the skin’s ability to retain and attract moisture, and shield skin from environmental aggressors. This broad spectrum SPF formula uses a unique invisible sunscreen technology, making it good for all skin tones. Call 888.996.8723 or visit