Beauty Store Business magazine - January, 2020

Men’s Grooming Expert Jessica Zeinstra Rosen Joins Andis

Andis Company, an industry leader in barbering and men’s grooming since 1922, has named Jessica Zeinstra Rosen education manager for the barber and beauty division. Zeinstra Rosen will be responsible for developing and managing Andis’ global education strategy.

Education is a priority for Andis. “As an organization, are committed to providing barbers and stylists with more than just the fundamentals. We want to provide them with knowledge and tools to allow them to explore their creativity and helpf their clients define their own unique style. Jessica will play a key role in the expansion of those efforts,” said Karen Formico, vice president of marketing,

For the past four years, in addition to running her own private hair salon business, Jessica has served as an Andis master educator, providing guidance to barbers , stylists and students. “My current goal with Andis is to help bridge the gap between Barber and Cosmetologist. We are not as different as some would lead you to believe,” Zeinstra Rosen said.

Zeinstra Rosen studied cosmetology at the Aveda Institute in Minneapolis, where she apprenticed in classic barbering techniques under Kurt Kueffner and later assisted him in opening the luxury men’s salon, MENSDEPT.

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