Beauty Store Business magazine - January, 2020

Makeup Sales

Q3 Makeup Sales Continue to Decline, NPD Group Reports

Sales of U.S. prestige beauty products reached $4.2 billion in Q3, a 1 percent increase over 2018, according to market research findings from The NPD Group reported online.

Under the prestige beauty products umbrella, the skincare category grew by 7 percent, fragrance grew by 3 percent and haircare sales grew 17 percent.

While makeup still accounts for the largest portion of dollar sales within prestige beauty, the category declined 7 percent, after already experiencing a 4 percent decline in Q2.