Beauty Store Business magazine - January, 2019

Light: We can’t do without it, but we so often take it for granted. Up until not so long ago, it was simply a bare necessity that made buying and selling possible. But the world of retail lighting is more complex than that–and much more interesting. With lessons from the experts in hand, you can harness the power of light in your store to provoke a visceral reaction that directly impacts consumer-buying behavior.

“I believe lighting is the single greatest factor that affects the...

Your customers were probably told to wash their faces every night to prevent them from getting oily. It is often the first anti-breakout lesson most of us are taught as teens. We learned to view oil as clean skin’s natural enemy. But beauty rules are seldom black and white, and this story is far more nuanced. Although our bodies produce oil naturally, the amount decreases as we age. And we all know that a dry dermis is prone to wrinkles, fine lines and blemishes. Furthermore, conventional...

When you combine technology, high-performing ingredients and proprietary complexes, you get the Nannette de Gaspé antiaging skincare line. The brand’s distinctive, dry-to-the-touch face masks called Techstile Masques aren’t like typical serum-soaked sheet masks; they restore skin using a high concentration of encapsulated active ingredients through a waterless delivery system. The restorative Roller Noir face roller uses micro-needles that allow topical products to penetrate deeper into the...

In the realm of beauty retail, a typical sales applicant has long been perceived as a bright-eyed young person madly in love with a given shop or its merchandise. There’s also an assumption that he or she may be there for seasonal work, extra income for college or for store discounts and perks.

That said, “typical” no longer cuts it. Today's customers are more sophisticated than ever as they have myriad options and ways to shop. Product lines are more specialized and retailer...

Amazon has been touted as revolutionizing retailing and shopping. And its impact is real. The multichannel retailer controls close to 5 percent of the total U.S. retail market, both online and offline, according to digital and data research firm eMarketer. It is forecasted to exceed $258 billion in U.S. retail ecommerce sales in 2018–a whopping 30 percent increase over 2017. And eMarketer ranks Amazon No. 1 in ecommerce sales share, as its portion hovers near 50 percent. To put Amazon’s...

When Tiila Abbitt learned that a third of landfill waste comes from personal care products, she knew she had to do something about it. After spending years working in product development for Sephora, Abbitt discovered the ins and outs to formulating products and packaging out of sustainable, clean ingredients and materials. The result of the fruits of her labor is Aether Beauty. Though conventional beauty brands use mirrors and magnets in their packaging, consumers don’t realize that the...