Beauty Store Business - August, 2019

Madison Reed Uses AR Tech to Offer Online "Try On" Feature

Popular at-home hair color brand Madison Reed has put the capability of self-reinvention into the fingertips of their consumers through the launch of the new “Try On” tool found on their website, Madison-Reed.com. With the use of smartphones - or any device with a camera - visitors can virtually try on over 40 Madison Reed hair colors to envision color changes upon themselves while eliminating fear of end results. The tool is designed with a split screen allowing users to switch between their current hair color and the new, virtual shades they select.

“Madison Reed believes in empowering our customers in every way imaginable,” said Amy Errett, CEO and founder of Madison Reed. “Our goal is to eliminate any fear factor and enable people to choose a new hair color with the confidence of having already witnessed the end result. Women have been begging for this try-on technology, but current solutions just don't hit the mark. Now, an accurate, realistic solution finally exists on Madison-Reed.com.”

Madison Reed has incorporated modern technology into their consumer shopping experience through the collaboration with Perfect Corp., the parent company of beauty app YouCam Makeup. The two teams have worked closely together to make this lifelike simulation possible through proprietary augmented reality (AR), artificial intelligence (AI), and color matching technologies that are superior to others. “Our continued deep-learning technology has helped capture the unique movement and dimension of individual hair strands in order to display the most true-to-life, virtual hair color try-on imaginable,” said Alice Chang, CEO of Perfect Corp. “Madison Reed is the first to integrate this unique, live hair color feature into its website shopping experience, and we are proud to have made that possible.”

Madison Reed is also reputable for its other tech innovations that include the first-ever chatbot to suggest ideal hair color matches after analyzing a selfie, and a smartphone app with voice-recognition and voice-controls that enables women to follow detailed hair color application instructions without touching their phones.