Beauty Store Business magazine - January, 2020

M·A·C Cosmetics Taps Former Coty Exec for Global VP Role

M·A·C Cosmetics, part of The Estée Lauder Companies, announced the appointment of Ukonwa Ojo as senior vice president, global marketing, effective December 2, 2019. Ojo will report to Philippe Pinatel, senior vice president/general manager, M·A·C Cosmetics.

Ojo has 22 years of experience of strategically driving business results, building global brands and innovating products. Prior to join the M·A·C Cosmetics team, she served as chief marketing officer, consumer beauty, Coty where she led P&L, brand development strategy, advertising, innovation, social/digital, design, and media planning/buying for Covergirl and Sally Hansen globally, and nationally for Rimmel, Sally Hansen, Clairol, and Mass Fragrances under the Coty Consumer Beauty portfolio. Over the past two years she led her team to deliver sales and market share improvements across all brand groups.

Prior to her leadership role at Coty, Ojo held the role of senior vice president, CoverGirl for three years where she overhauled the business with a new positioning, which included new communication, brand ambassadors, market leading innovation, packaging, in-store experience, social/digital acceleration, and go to market strategy that was the most significant in the brand’s 60 year history.

Before joining Coty, Ojo held brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and Meadwestvaco Corporation based in the United States and United Kingdom. With her qualified experience enhancing brands, Ojo will help champion M∙A∙C’s brand positioning and further increase its presence and appeal to a global consumer in growing markets around the world, while continuing the journey of pivoting the organization to be more insights, data and analytics focused. She will oversee the consumer marketing and product marketing teams with a dotted line management responsibility of product development to drive global consumer engagement strategies and deliver breakthrough product innovation in order to maximize consumer connection to M∙A∙C. Ojo will also serve as the key global partner to regional teams around the world to ensure they have the tools to win in their markets.

Ukonwa is a true brand builder who imbues a fast-moving entrepreneurial spirit and truly embodies the brands that she works on,” says Philippe Pinatel, senior vice president/general manager, M·A·C Cosmetics. “She looks at brands holistically from the viewpoint of everyone, not just one singular consumer, which is crucial to the DNA of M∙A∙C, and I am excited for her to lead our marketing teams in this consumer-centric approach.”

Photo: Ruvi Leiter