Beauty Store Business magazine - January, 2020

Lucas Joins Behrman Communications as EVP of New Business Development

Strategic public-relations and brand-building firm Behrman Communications has introduced Claudia Lucas as its executive vice president of new business development. Lucas' new role begins Feb. 5.

“In the crowded and ever-changing landscape of public relations, I have decided to give clients the only full-service experience in the industry,” said Nancy Behrman, founder and CEO of Behrman Communications. “With Claudia on board, we will offer unparalleled services and expertise, and do our best, most dynamic work to date.”

Lucas is formerly the director of merchandising for beauty at QVC and a current board of governors member of CEW (Cosmetic Executive Women). She has nearly 25 years of experience in the premium/luxury cosmetics, beauty and lifestyle industries from the retail side. She shares the agency’s vision of identifying trends and growing brands, and brings a unique skills set to the business.

[Image courtesy of Behrman Communications]