Beauty Store Business magazine - January, 2020

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty Previews Its Ecommerce Platform for Consumers, Stylists

Loxa Beauty, an ecommerce site specializing in selling salon products to consumers while simultaneously providing commissions to salons/stylists, has made its site,, preview-ready for beauty professionals. The site will be available for purchases in the coming months.

“Loxa Beauty was created to extend the salon shopping experience beyond the stylists’ chairs,” said Janell Shaffer, founder of Loxa Beauty.

“We bridge the gap between the salons/stylists, clients and professional-beauty products. By awarding a commission on every sale, we are able to keep the stylist at the center of the shopping experience,” added Shaffer. offers an ecommerce platform for salons and stylists to connect their clients with more than 3,000 authorized salon brands, including Paul Mitchell, Joico, CHI, American Crew and others without any overhead, commitments, start-up costs, investments, contracts or fees that are associated with retailing products in salons. Stylists have access to a variety of online tools, including customizable profiles, apps to write HairScription recommendations from the site’s list of products and much more.

“I would explain Loxa Beauty to other stylists as a partner, someone you can use to help your clients get the best service possible,” stated Will Turpin, a Loxa Beauty stylist member. “Loxa Beauty provides a virtual retail shop and gives me the opportunity to recommend the products I want to my clients.”

Consumers often purchase products from unauthorized sites, leaving manufacturers and salons/stylists out of the transaction. Loxa Beauty's support from manufacturers provides a distribution channel that offers salons/stylists a way to better compete in the online consumer retail space.

“We’re thrilled at Joico to be part of Loxa Beauty. Finally there’s a website that offers everything for the 'beauty obsessed' consumer! Videos, how-tos, befores and afters,” commented Sara Jones, senior vice president and general manager of Joico and ISO Brands.

“Loxa Beauty connects consumers to the professional-salon industry in a unique and engaging way. Consumers will love the high-quality information that Loxa Beauty will provide along with the convenience of online shopping, which will directly profit their chosen salon and/or stylist. We feel this will be a great opportunity for Joico to build brand awareness and deepen our connection with our customers,“ noted Jones.

For more information, check out Loxa Beauty's YouTube page.