Beauty Store Business magazine - January, 2020

Lip Kits Boost Competition in the Beauty Sector

One of the hottest crazes to hit the beauty industry is lip kits, courtesy of Kylie Jenner, model, TV personality and owner of the newly founded Kylie Cosmetics. Lip kits hit the market by storm, creating a frenzy among beauty enthusiasts when Jenner launched her $29 Matte Lip Kit back in 2015 in just three shades—nude, pink and brown. Today, Kylie Cosmetics offers more than 20 Matte Lip Kits in shades ranging from a blackened vampy plum to a light cool-tone nude and even a blackened teal green.

Jenner’s Matte Lip Kits, comprising matte liquid lipstick and a matching lip liner in the three original shades, sold out in less than one minute during the launch in 2015. The kits sold out again in early 2016, in just 7 minutes, as reported by Jenner via social media. That particular 2016 release included three Valentine’s Day shades. It’s been reported that the the lip kits were up on eBay for nearly 10 times their original price, $225, before they even left Jenner’s shelves, as customers bought multiple kits for profit.

Jenner’s lip looks have been sought after by beauty enthusiasts for years. So the popularity of her lip products had star power behind them from the start. However, many of her fans were frustrated and dismayed when they reached checkout with her lip kits in cart only to receive a “Sold Out” notice just seconds into what they expected to be a purchase. Yet, as capitalism would have it, a number of beauty brands stepped up to meet the demand. The following is a list of just 10 of the lip options that are considered worthy alternatives to Kylie Cosmetics lip kits. To customers' delight, they expand the array of colors and prices customers have to choose from.

Anastasia Beverly Hills Liquid Lipstick
Jeffree Star Cosmetics Velour Liquid Lipstick
Jouer Long-Wear Lip Crème Liquid Lipstick
Kat Von D Everlasting Liquid Lipstick
Milani Amore Matte Lip Crème
NYX Cosmetics Soft Matte Lip Cream
Rimmel London Show Off Lip Lacquer
Sephora Collection Cream Lip Stain
tarte tarteist creamy matte lip paint
Too Faced Melted Matte Liquified Matte Lipstick

[Image of Candy K Lip Kit courtesy of Kylie Cosmetics]