Beauty Store Business magazine - September, 2019


Sense Appeal

Creating sensory experiences in-store helps forge memorable connections with customers–and keeps them coming back.

Touch, taste, smell, sound, person-to-person interaction and firsthand sampling–these are experiences that a customer can’t replicate while merely tossing products into an online shopping cart. And it’s these areas where brick-and-mortar beauty retailers can shine, touching all of the senses to increase sales, connect with customers and keep your brand top-of-mind.