Beauty Store Business magazine - January, 2020

Kylie Jenner

Coty Buys Majority Stake in Kylie Cosmetics for $600 Million

Kylie Jenner, founder of Kylie Cosmetics and Kylie Skin, announced her strategic partnership with Coty in order to expand her existing beauty business into a global powerhouse brand. Under the terms of the agreement, Coty will acquire a 51 percent ownership in the partnership for $600M and Jenner will remain the creative leader. Jenner’s brands are two of the fastest-growing and most-engaged beauty brands on social media due to her high following count (more than 270 million followers across her social channels).

Lip Kits Boost Competition in the Beauty Sector

One of the hottest crazes to hit the beauty industry is lip kits, courtesy of Kylie Jenner, model, TV personality and owner of the newly founded Kylie Cosmetics. Lip kits hit the market by storm, creating a frenzy among beauty enthusiasts when Jenner launched her $29 Matte Lip Kit back in 2015 in just three shades—nude, pink and brown. Today, Kylie Cosmetics offers more than 20 Matte Lip Kits in shades ranging from a blackened vampy plum to a light cool-tone nude and even a blackened teal green.