Beauty Store Business magazine - October, 2019

Kline & Co.

Skincare Spotlight: Skincare Devices

Isn't it about time for you to retail this at-home product category? Use this handy reference guide to get started.

Ever since Clarisonic launched its cleansing brushes and was thereafter purchased by L'Oreal, people—as in brands, manufacturers and consumers—have been paying attention to the at-home skincare device category. Beyond the cleansing brush, there are now at-home rejuvenating IPLs (Intense Pulsated Lights); at-home anti-acne devices; at-home hair-removal lasers; and more. How large is this category? And who are the players? Are these devices a fad or a trend?

PBA Executive Summit Offers Actionable Insights

Attendees of the first-annual PBA Executive Summit took home worthwhile insights into beauty-industry consumer trends and marketing strategies. The sold-out event—which took place in Scottsdale, Arizona, Dec. 4-5—brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Sally Beauty Supply, ULTA Beauty and Zotos.

Marketing to Multiethnic Consumers Intensifies

Thirty percent, or 9 million, of 2010 U.S. census takers indicated mixed-raced heritage—up from 6.8 million in 2000; and more specifically, 16% indicated Hispanic and 13% indicated Black. Subsequently, the multicultural beauty products market continues to outpace the growth of the overall market for cosmetics and toiletries, posting a 3.7% increase in 2014, within an estimated $400 billion global beauty industry.