Beauty Store Business magazine - March, 2019

The Kirschner Group Announces Representation of Paris Hilton Skincare

The Kirschner Group announced today its partnership with Hilton Lifestyle, LLC and its new beauty line Paris Hilton Skincare. Paris Hilton Skincare will officially launch its ProD.N.A. skincare system this weekend at Cosmoprof North America (CPNA) 2018 in Las Vegas.

“We are looking forward to launching this exciting brand and helping our customers grow their prestige category,” commented Harlan Kirschner, CEO of the Kirschner Group.

To celebrate the brand launch, Paris Hilton has invited friends and top beauty influencers to join her during CPNA, July 28th-29th at the Mandalay Bay Convention Center in Las Vegas. To kick off the weekend, Paris will fly on a private jet from Los Angeles to Las Vegas, joined by influencers Patrick Starrr, James Charles, Guy Tang and Larisa Love for the first peek of her new brand.

Paris will attend the City of Hope/Spirit of Life event honoring Deborah Carver for the opening of CPNA on Saturday evening, July 28, followed by a sure-to-be rocking party at Hakkasan Las Vegas Nightclub. The nightclub event will be hosted by the American Influencers Awards (AIA). Paris is slated to be on Hakkasan's red carpet, which is open to the media, starting at 11 p.m. There will be a designated area set aside inside the club where AIA’s VIP influencers and celebrity guests will mingle from 11 p.m. to 4 a.m. With so many social media influencers gathered in one place, the guests combined social media reach is estimated to total more than 300 million followers.

On Sunday, July 29, Paris will be on the showroom floor of CPNA, meeting new partners and forming alliances to fully launch her antiaging skincare brand. Attendees are welcome to stop by the Paris Hilton Skincare/ProD.N.A. booth to see the new line and meet Paris.

The Kirschner Group is a worldwide, sales and merchandising organization, representing manufacturers in the professional hair, skin and nail industry.