Beauty Store Business magazine - September, 2019

Kendall Jenner Co-Creates Teeth Whitening Pen With Moon Oral Care

Kendall Jenner has co-created an oral care product called the Kendall Jenner Teeth Whitening Pen with oral care brand Moon. The on-the-go pen is formulated with carbamide peroxide and light-reflecting pigments to provide immediate brightening and whitening over time. With an appealing vanilla-mint flavor, the antioxidant-rich formulation is crafted with some of Jenner's favorite natural ingredients including calming lavender oil, whitening strawberry extract and honeysuckle flower for its healing benefits.

The Moon brand of oral care products was founded by Shaun Neff in an effort to re-imagine consumers' oral care routines, making it an oral beauty experience.

"In my line of work, my beauty routine is obviously important to me but I never really thought of oral care and brushing my teeth as part of that. There’s been so many new formula developments in beauty, but what about what’s new for your teeth? This was such an aha-moment for me," said Jenner about the launch of Moon on her Instagram account.

With sleek black packaging, Moon will appeal to the beauty consumer. In addition to the Kendell Jenner Teeth Whitening Pen, the Moon oral care line includes Stain Removal Whitening Toothpaste, Activated Charcoal Whitening Toothpaste, Clean Slide Floss Clean Slide Flossers and Soft Bristle Toothbrushes.

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