Kat Von D is not slowing down when it comes to her cosmetic line. In a move that leverages the coolness of rock n' roll, she has partnered with long-time pal and Green Day lead singer, Billie Joe Armstrong, to create an edgy, black smudge pencil eyeliner for the ultimate messy, smoky eye. Billie Joe has rocked his signature eyeliner look since the 90's. Brilliantly, the collaboration appeals to guys and gals who want to duplicate the look on themselves. As with most Kat Von D cosmetics, this super limited-edition collaboration will only be available at Sephora and katvondbeauty.com. With Pat McGrath Labs recently partnering with Spotify to sell makeup on artist Maggie Lindemann's page (click here for story), it appears that makeup and music are having a marketing moment.
"It's really exciting to be – what I think is the first – male musician (or even male) – to launch a black pencil eyeliner like this and in collaboration with Kat. Her products are amazing," says Billie Joe Armstrong, lead singer of Green Day.
"Super excited about our upcoming eyeliner collab! There's no one else on the planet better to create a black pencil eyeliner to give a perfect anti-precision smudgy look than the guy who made it famous in the first place, Billie Joe…," adds Kat Von D.
The Kat Von D Beauty Black Pencil Eyeliner "Basket Case" – an Anti-Precision Eyeliner will retail for $19. The name Basket Case comes from Green Day's most popular track from their 1994 album, Dookie.