Beauty Store Business magazine - December, 2019

Kardashian Sisters Partnering With Farouk Systems on Hairstyling Products, Tools & Accessories

Kardashian/Farouk: Hairstyling, Tools, Accessories

Farouk Systems is partnering with the Kardashian sisters—Kourtney, Kim and Khloé—to launch Kardashian Beauty, "a complete line" of "professional, salon-quality hairstyling products, tools and chic accessories" at "an approachable price point" that are scheduled to be offered through select retailers nationwide in spring 2015.

Known for setting hair trends via constantly updated hairstyles, the Kardashian sisters have become icons in beauty.

According to Kardashian Beauty, its new line of haircare products is being designed to provide high-performance, innovative ingredients that create styles for signature Kardashian looks. The products are also being developed to deliver strong, healthy and brilliant hair.

“Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products," said Basim Shami, Farouk Systems CEO, when the announcement was recently made. "So the partnership with Kourtney, Kim and Khloé to introduce Kardashian Beauty was a natural fit. Our team worked hand in hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company’s commitment to offer superior-quality professional products.”

Performance and quality are top of mind when developing Kardashian Beauty—but the line also reflects the Kardashian sisters' desire to bring high-end products to their fans at affordable price points, added Kardashian Beauty.

“We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual haircare needs,” stated the Kardashian sisters in a written statement to Beauty Store Business on Aug. 14. “Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.”

[Image of product renderings courtesy of Kardashian Beauty]