Beauty Store Business magazine - January, 2020

Joey New York Acquires JOEY NEW YORK Skin Care, Beauty

Joey New York

Joey New York has acquired the JOEY NEW YORK brand of skincare and beauty products through its acquisition of RAR Beauty.

"The Joey New York brand will now have expanded access to the capital needed to develop once again into a significant brand in the skincare, cosmetics and personal care industry; not only through organic growth but through strategic acquisitions of companies in which we can integrate into the Joey New York brand business model," said Richard Roer, president of Joey New York.

In the early 1990s, the Joey New York brand pioneered the "instant visible results spa at home concept" and was an innovator in producing products that were deemed "the safe alternatives to painful, costly dermatological procedures," selling beauty products to the prestige market.

The brand's founder, CEO and skincare expert, Joey Chancis, has reinvented the Joey New York brand. One of the new and recently launched collections is the quick-results coconut water line. The collection is currently sold through the masstige distribution channel.

"We believe this acquisition marks a significant event in the renewed growth of the Joey New York brand by providing new opportunities for us to expand our current product assortment, as well as develop additional skincare and cosmetic products for multichannel distribution. We strive to accommodate the consumer demand for high-quality beauty products, affordable prices and fast-acting formulas. These markets include prestige, masstige, mass and health/wellness stores, both domestically and internationally. I want to express my gratitude to my loyal customers who for over two decades have believed in me and my products, and I look forward to sharing more exciting products with you in the future," stated Chancis.

The brand is sold through various retailers, professional salons and spas and beauty websites within the United States and internationally.

[Image: Joey New York]