Beauty Store Business magazine - January, 2020

Jeffrey Davidson Appointed New CEO of JD Beauty/Wet Brush

Effective as of June 1, 2017, the JD Beauty/Wet Brush board of directors recently announced that Jeffrey Davidson will be the company's new chief executive officer. Davidson is well versed in what the role will entail, as he has previously served as a CEO at other reputable companies such as Magic Cinemas, Lindsay Phillips and MB Associates. His resume also boasts a position as a managing partner of Coqui Capital.

Wet Brush founder Jeff Rosenzweig will also assume the role of as Wet Brush's executive chairman. Rosenzweig says, “This is the perfect time for Jeffrey Davidson to become Wet Brush’s next chief executive officer. We have selected a strong leader at a time when Wet Brush is in a very strong position."

Davidson says of his new role, “I am thrilled to have the opportunity to lead, grow and further develop the Wet Brush brand. With a great team in place, we can continue to build and develop disruptive marketing and social platforms to further transform our ability to meet our customers’ needs."

Rosenzweig adds that over the last three-and-a-half years at Wet Brush, Davidson has proved to be an exceptional, strategic leader who has displayed tenacity and patience coupled with analytical thinking. He says, "Our next CEO needs to thrive in a highly dynamic environment, to be capable of accelerating what is working well for Wet Brush, and disrupting what needs to change. Jeffrey is unique in his ability to translate vision and strategy into world-class execution, bringing together teams and people to drive results ... He is driven, passionate and intensely committed to our business.”