Beauty Store Business magazine - September, 2019

Jeffree Star Cosmetics

Jeffree Star wants more, more, more!

Jeffree Star Cosmetics launches two new liquid lipstick shades at Morphe Brushes.

It was an exciting night for fans who were lined up around the Morphe Brushes shopping center to meet Jeffree Star in Burbank, California, Sept. 29. A purchase of one of his new shades: “Dominatrix” and “Masochist,” was entry to meet Star and take a picture with him. Before the swarm of fans commenced, Beauty Store Business caught up with the CEO who told us about his future plans for highlighters, eye shadows and more.