Beauty Store Business magazine - January, 2020

Japonesque Launches Makeup at ULTA Beauty

Japonesque Launches Makeup at ULTA Beauty

Japonesque—the professional makeup tools manufacturer—has launched its first-ever color cosmetics collection exclusively at ULTA Beauty. It debuted Oct. 27 in 220 ULTA Beauty stores nationwide and on www.ulta.com.

Plans are to expand to 150 more ULTA Beauty stores through 2014 as the beauty retailer continues to open new sites.

"After three years of perfecting our formulas and compact designs, we are thrilled to announce the launch of the Japonesque color collection," says Karen McKay, Japonesque president. "The collection was driven by a no-compromise approach to great color shades and fabulous color packaging to house it in. The same precision and superior craftsmanship that has forever defined the Japonesque makeup tools collection is visible in all of our color cosmetics products. The long journey to the creation of the final product was well worth the wait."

The 72-SKU color collection features foundations, concealers, powder, blush, lipsticks, lip lacquers, eye shadows, mascara and eyeliner.

Janet Taake, ULTA Beauty senior vice president of merchandising, adds, "The unique look and feel of each product from the Japonesque cosmetics line will meet the needs of our consumers in search of bold, multidimensional color."

[Image courtesy of Japonesque]