Beauty Store Business magazine - July, 2019

Jane Iredale Plans for Expansion With Private Equity Investment

San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on rapidly expanding companies in the consumer sector, has acquired a majority stake in Jane Iredale, an internationally distributed clean beauty makeup and skincare company. SFEP will partner with the brand’s eponymous founder Jane Iredale and her management team as the company embarks on its next phase of growth. Announced January 22, terms of the deal were not disclosed.

Founded nearly 25 years ago and headquartered in Great Barrington, MA, the Jane Iredale brand is among the first of the clean beauty movement. From the beginning, the company made a commitment to using only clean ingredients, including high-quality minerals, organic botanicals and other natural inputs that benefit the skin. Its products are free of synthetic preservatives and other chemicals yet deliver both lasting aesthetic performance and skincare benefits.

The Jane Iredale brand is the leading makeup brand serving the U.S. professional channel, including licensed aestheticians, dermatologists, plastic surgeons, professional spas and salons, and the company’s products are also sold online, in specialty retail stores and in over 50 countries worldwide.

“As we have worked with Jane and her team, we have developed a strong appreciation for the quality and authenticity of the Jane Iredale brand, the strength of the company and its Great Barrington roots,” said Scott Potter, managing partner of SFEP. “This is a brand with uniquely strong products and unsurpassed consumer loyalty. We are thrilled to be chosen by Jane to help guide the brand to new heights.”

“Starting with a modest idea–to create a makeup product that was good for the skin–it’s been an amazing 25-year journey to build one of the world’s leading cosmetics brands. To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company. Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase,” said Jane Iredale.

The Sage Group served as exclusive financial advisor to Jane Iredale.