Beauty Store Business magazine - November, 2019

J. White Places Norvell Sunless in ULTA,, SalonCentric

Norvell Sunless has been placed in three major nationwide accounts, J. White & Associates, the supplier's national manufacturers rep firm, has announced.

“In the past 60 days, we have launched six retail SKUs in all ULTA Beauty stores, 12 retail SKUs on and the full range of professional equipment and refill spray solutions throughout the nationwide SalonCentric system,” says J. White & Associates president Jeff White.

“This rapid rate of placement," adds White, "is indicative of three things: the skyrocketing, yet nontrend-based demand for sunless tanning by consumers; the outright market leadership of Norvell among both professionals and consumers; and the tenacity with which our team approaches strategic placement for our manufacturing partners.”

Charlotte, North Carolina-based J. White has been working with Norvell since August 2011.