Beauty Store Business magazine - January, 2020

J. White & Associates Teams Up With California Tan

Manufacturers rep firm J. White & Associates is now partnering with California Tan, a division of New Sunshine, based in Indianapolis. New Sunshine’s portfolio includes nearly every leading brand in sunless and UV tanning.

“California Tan established its market dominance as the preeminent brand in professional tanning in the 1990s,” said J. White & Associates president Jeff White. “Its departure from the professional beauty-distribution channel—in favor of the professional tanning distribution-only approach—created opportunity for many of the relatively smaller brands that exist to this day on the beauty-distribution side. We are excited to partner with Cal Tan to once again bring significant opportunity for growth to our professional-distribution partners. Time has truly shown that there simply is no substitute for the best, and Cal Tan’s formulas, packaging and training platform are better than ever.”

Ashley Wottring, marketing manager at California Tan, stated, “We feel that J. White & Associates’ team possesses the experience and the relationships to create substantial, long-term partnerships for us in the professional-beauty industry. We are excited about this new venture and look forward to reestablishing our presence in this important and growing segment of the market.”

Distributors and retailers that want more information about the new partnership should call J. White, 704.335.1502, or email Kristel White, vice president at the firm,

[Image courtesy of California Tan]