j-beauty

Make Way for J-Beauty

More than a passing fad, here’s how J-beauty is leaving a permanent mark on the industry.

If you have not heard already, J-beauty is most definitely on the rise. Otherwise known as Japanese beauty, Japan has actually been influencing the U.S. beauty industry for decades with longstanding brands like Shiseido, SK-II and Shu Uemura. The second largest beauty market in Asia (behind China), Japan generated more than $25 billion in revenue from personal care products in 2017–with $2.75 billion in beauty exports last year, according to the Japanese Cosmetic Industry Association.