Izutech

Success by Design

Jin Choi, graphic-artist-turned-president of Izutech, utilizes his design expertise to develop stylishly sleek, high-performing hair tools.

Jin Choi, president of hair tool manufacturer Izutech, embodies the American Dream. His journey started 31 years ago, when his parents brought him to the United States from Korea as a 10-year-old child. "It was a really windy and cold November stepping out of JFK [airport],” Choi recalls. “With merely $3,000 in their hands and without speaking a word of English, they’ve taught me what hard work is all about.”