Beauty Store Business magazine - January, 2020

It’s a 10 Haircare Miracle Brightening Shampoo for Blondes

It's a 10 Haircare is expanding its Miracle Blonde Collection with the introduction of the new Miracle Brightening Shampoo for Blondes for platinum blondes, ash blondes and every shade in between. To solve common blonde color-treated hair concerns like brassiness, dullness, fading, dryness and damage while adding shine and volume, the shampoo uses sunflower seed extract to help reverse UV damage, lemon juice to enhance blonde tones and highlights with a boost of vitamin C and magnolia extracts to enhance the color and stimulate hair growth.

SRP: $23.65

For more information, visit