Beauty Store Business magazine - January, 2020

Indie Beauty Expo

Indie Beauty Expo Los Angeles Reveals New Trends

Brighter, bigger and more diverse than ever before, the Indie Beauty Expo (IBE) held January 23-24 at the California Market Center in downtown Los Angeles delivered excitement and innovation featuring 180 independently owned beauty brands. While giant conglomerates may dominate the $375 billion global beauty market, the fastest growth belongs to independent brands—and IBE did not disappoint.

Indie Beauty Expo Los Angeles Kicks Off Tonight!

Indie beauty rocked the beauty world in 2017. The Indie Beauty Expo Los Angeles 2018, which officially begins tonight, Wednesday, January 24 from 5:00 to 9:00 p.m. at the California Market Center in downtown Los Angeles, will surely add fuel to the indie beauty fire.

This evening is open to beauty enthusiasts looking to shop the best of indie beauty. However, more pertinent to beauty retailers and buyers, the show opens tomorrow, Thursday, January 25, from 10:00 to 5:00 p.m. to industry professionals only.

Dermaflash Skincare Device

Dermaplaning Device

Your customers can now enjoy the trendy treatment called dermaplaning at home using a new skincare device called Dermaflash. We discovered this skincare device at the Indie Beauty Expo LA, last weekend and it created much buzz (no pun intended) on the showroom floor. Designed specifically for the delicate skin on a woman’s face, Dermaflash provides a superior level of exfoliation. A subtle sonic vibration and proprietary edge instantly remove dead skin cells, built up debris and peach fuzz. The results are immediate—a silky, smooth, hair-free complexion with no downtime.

iBE Show Highlights

See the top 7 products from the showroom floor.

The Indie Beauty Expo hit Los Angeles by storm this May, featuring indie exhibitors and informative seminars in a glamorous setting at the Shrine Expo Hall. With 105 brands in attendance, several suppliers and products jumped out to us the most. The Indie Beauty Expo returned to New York on August 24-25. For more information, visit

See our top 7 products from the iBE showroom floor in our September digital edition!

[Image courtesy of iBE]

LA Indie Beauty Expo Draws Success

The Indie Beauty Expo successfully debuted in Los Angeles at the Shrine Auditorium and Expo Hall May 4-5. The two-day event showcased over 105 indie beauty brands including but not limited to: Joanna Vargas Skincare, The BrowGal by Tonya Crooks, SkinOwl, Pacifica, top Crème Collective brands (tenoverten, Vapour, worker B, etc.) and as seen on Shark Tank/Mark Cuban’s invested brand, Simple Sugars.