Retailers looking for a boost in the areas of profit and productivity within the shopping center environment may get one through the International Council of Shopping Centers and the University of Florida, which are hosting a two-day educational and interactive workshop, "Optimize Your Profit and Productivity," Oct. 23-24 at the University of Florida, Orlando Campus.
It is designed for mid-to-senior level retail executives and will share consumer insights and market share demographics through formal presentations, break-out sessions, case studies and off-site shopping center tours across a broad range of retail sectors.
“I believe we have an excellent program structure that will touch multiple retail disciplines, including department stores, fashion retailers, home centers, convenience stores and supermarkets. I am also excited about the discussions that will take place on multi-channel retailing and how ecommerce can be an enhancement to retail store development,” said Steven Kirn, Ph.D., executive director of the David F. Miller Center for Retailing Education and Research at the University of Florida, and who will be hosting several sessions.
The program will lead to an ICSC/UF certificate of completion, and attendees will leave with an understanding of:
- The retail strategic model and its role in managing retail performance
- How to align retail offerings with overall shopping center positioning
- The analysis of retail productivity metrics and optimizing retail performance within a shopping center
- The shopping center’s competitive position and leveraging of assets in boosting retail sales and profitability
Registration fees are $795 for members and $1,275 for non-members in advance. Click here to register or for more information.
[Image: Getty Images/David Jakle]