Beauty Store Business magazine - January, 2020

ICMAD Opens 2019 Indie Beauty Innovators Awards Call for Entries

The Independent Cosmetic Manufacturers and Distributors (ICMAD) association, a non-profit trade association supporting creative, innovative companies, has announced that its Indie Beauty Innovators (IBI) Awards are officially open for submission!

Formerly known as the CITY Awards, entries for IBI are now being accepted from brands, designers, manufacturers, suppliers and distributors across the beauty industry-at-large until May 30th, 2019. Finalists in each category will be announced on June 20th and winners will be honored at an evening reception on July 28th in Las Vegas during Cosmoprof North America.

IBI celebrates innovation across product development, brand stewardship and overall talent in the beauty industry. It will recognize excellence and ingenuity across 8 different product categories and 6 categories for stewardship and overall talen. This year's award categories have been expanded to include awards for innovation in accessories/tools/brushes, hair care, nails, skin care and overall talent and brand stewardship with categories such as "Entrepreneur of the Year" and "Innovative Green Brand of the Year."

“Our annual awards program provides a valuable platform to recognize best-in-class innovation in the dynamic and fast-paced cosmetic and personal care industries,” says ICMAD chairman of the board and eos products cofounder, Sanjiv Mehra. “Through the IBI Awards, as well as our ongoing events and member benefits, ICMAD is committed to supporting, educating and fostering growth and profitability of entrepreneurial companies in the global cosmetic and personal care space.”

Award submissions will be reviewed by an independent and esteemed panel of industry experts across the media, retail, product development, design and packaging sectors.

The categories for product innovation include: Accessories / Tools / Brushes, Bath & Body, Fragrance, Hair care, Makeup, Men's, Nails and Skin care.

Categories for talent and brand stewardship include: Innovator Brand Of The Year, Innovative Green Brand Of The Year, Influencer Choice, Best Financial Partner Of The Year, Charitable Company and Entrepreneur Of The Year.

Finalists in the Influencer Choice Award category will receive additional exposure by being prominently displayed at the Unfiltered Experience Event on July 27th in Las Vegas. Leading influencers and content creators, with a combined reach of over 20 million, will test, evaluate and vote for the most innovative product of the year.

Past award recipients include companies like IT Cosmetics, Jane Iredale Cosmetics, Patchology, COOLA, Ouai, Amazing Cosmetics and many more.

For more information, visit