Beauty Store Business magazine - January, 2020

iArtist: The Makeup Show Forum Opens Today in San Francisco

Opening today in San Francisco and continuing through March 23, the forum will bring together 25 industry experts to discuss beauty-related topics.

iArtist The Makeup Show Forum, put on by the team that produces The Makeup Show, has opened its first ever event today, March 21,at the Grand Hyatt in San Francisco, California. Open to the public, the event will continue through Friday, March 23. Participants are also granted full access to The Makeup Shop, held on the following March 24 and 25, with the purchase of an iArtist Forum ticket. Open to public's makeup artist, hairstylists, students and general beauty enthusiasts who want to learn more about the industry, iArtist gives people a chance to pick the brain's of industry experts on topics from mastering makeup skills and photography to marketing.

The list of speakers includes (but is not limited to) lip artist Vlada Haggerty (@vladamua), renowned makeup artist and photographer Jordan Liberty, Kevin James Bennett, celebrated beauty photographer Matthew Jordan Smith, beauty blogger Stephanie Nicole and Roque Cozzette (owner of beauty brand Cozzette).

Broken down into five very unique days, here's a glimpse of what each day has to offer:

DAY 1: Elements of Art
From color to texture, having an understanding of the elements will help beauty enthusiasts and makeup artists looking to expand their portfolios in endless ways.

DAY 2: Light, Camera ... Action
Learn about lighting in various environments and its importance in photography and makeup application with advice from key experts in the print, TV and film industries.

DAY 3: Me, Myself and Us
For bloggers or marketers struggling to fully realize who or what their product is, this session is all about discovering one's own aesthetic and voice. Learn marketing tips from brand masters in the biz who can help you find success in today's competitive market.

DAY 4 & 5: TMS Makeup Shop
TMS Makeup Shop on March 24 & 25 gives people a chance to shop exclusive sales on luxury beauty brands in addition to experiencing hands-on workshops. Workshop pricing is also discounted for I, Artist attendees.

For more information on iArtist The Makeup Show Forum, including a full list of speakers and an event schedule, visit