Beauty Store Business magazine - September, 2019

holiday season

Turn Holiday Shoppers Into Loyal Customers

Convert seasonal buyers from one-time drop-ins to year-round regulars with these expert retailing tips.

Even though recent closures of iconic chain stores such as Toys R Us and Sears stoke fears of a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores for gifts this holiday season. In fact, the National Retail Federation (NRF) forecasted that holiday retail sales will increase in 2018 by 4.3 to 4.8 percent, compared to an average annual increase of 3.9 percent over the past five years.