Henkel Beauty Care has announced its plans to launch new packaging made with 100 percent recycled plastic to the German market in June 2019. The products include special editions of shampoo and shower gel: Meeres Glück from Nature Box and Fa’s Meeres Liebe. Additionally, 50 percent of the packaging will contain Social Plastic, which is plastic that has been collected, sorted, processed and reintroduced to the market by Plastic Bank–an organization committed to fighting the problem of ocean plastic while reducing poverty.
“We are looking forward to consistently and successfully integrating sustainability with the upcoming product launches for Fa and Nature Box and to tackle–together with Plastic Bank–the global issue of ocean plastic,” said Saskia Schmaus, corporate director, international of Henkel Beauty Care.
Social Plastic is plastic that has been collected, sorted, processed and reintroduced to the market. Individuals from local communities can return plastic to collection centers in exchange for cash or non-monetary benefits. Plastic Bank operates the plastic collection centers and is also a partner of Henkel Beauty Care.