Beauty Store Business magazine - January, 2020

Heather Lindgren Assumes GM Role at Rahua by Amazon Beauty

Rahua by Amazon Beauty announced this week the appointment of Heather Lindgren as general manager.

In her new role, Lindgren's top responsibilities include developing new systems and procedures across marketing, sales and operations to prepare the brand for further growth. Working closely with Rahua founders Fabian Lliguin and Anna Ayers, Lindgren will facilitate and streamline communication and cross-functional decision making across all support teams as well as motivate and empower their talent and growth.

“It is an honor and a privilege to lead Rahua in sharpening the brand strategy, positioning, storytelling and driving strategic growth in the US and abroad. I am committed to maximizing our presence in the natural haircare category by celebrating our high-performance, plant-powered products through our harmonious relationship with the rainforest and our work with its indigenous peoples,” Lindgren says.

A strong leader and team player, Lindgren brings relevant experience with an award-winning sales planning and strategy development record to the role. Lindgren held multiple senior sales positions with Shiseido Cosmetics (Nars, Cle De Peau Beauté), Gurwitch Products, Laura Mercier Cosmetics and Christian Dior Perfumes.

“We are most pleased to have Heather join Rahua in this period of high growth,” says Fabian Lliguin, Rahua founder and president. “Her experience and track record of success make her an excellent choice for this important role and we wish her every success leading the Rahua brand.”

Photo courtesy of Rahua by Amazon Beauty