Beauty Store Business magazine - January, 2020

Green beauty

Green Beauty Arrives in Butte, Montana

The demand for green beauty has spread beyond coastal and metropolitan areas to Uptown Butte, Montana, with the opening of Gloss The Green Beauty Counter. The new green beauty cosmetic store and spa focuses on beauty products with organic and natural ingredients to serve green beauty consumers. The organic personal care market is expected to reach $25.11 billion globally by 2025, according to CNBC. As mainstream beauty products contain an array of synthetic ingredients, chemicals, and even heavy metals in some, the demand for greener, cleaner beauty products has steadily been on the rise.