Beauty Store Business magazine - January, 2020

Great Clips to Debut TV Commercials Geared to Men Jan. 1

Starting on Jan. 1, 2015, Great Clips will begin a creative campaign to target male customers through new TV commercials with the character of “Ralphpunzel."

In an effort to reach Millennial males—the focal demographic for Great Clips—the spots will run during the most-watched college football bowl games and the College Football Playoff semifinals New Year’s Day 2015 as well as the championship game Jan. 12, 2015. About 70% of Great Clips' customers are men.

In the TV commercials Ralphpunzel has finally decided to cut his coveted 17-foot-long train of hair. His neighborhood friends can’t believe that he's getting a haircut for the first time in 20 years, but are intrigued by the reason why. Ralphpunzel shows his friends how to save time by using the Great Clips Online Check-In App.

Here's a glimpse of one of these fun spots posted on YouTube Dec. 19. Click here.

The Ralphpunzel commercials were developed by Periscope, an independent advertising agency based in Minneapolis—as well as the Perlorian Brothers and their production company, MJZ.

[Image courtesy of Great Clips]