Cosmoprof North America (NA), the beauty industry’s biggest trade show, is nearly here! Beauty Store Business caught up with the show’s talented marketing director, Daniela Ciocan, to provide you with more information about this key business event that will take place July 9–12 in Las Vegas, Nevada.
Beauty Store Business: Do you expect to have record-breaking numbers again for this year’s show? Why does Cosmoprof NA continue to have growing appeal to such a wide audience?
Daniela Ciocan: Yes, we expect to continue our positive growth. The appeal of the show is its exclusive B2B focus within a business-professional environment conducive to meetings with key executives. Additionally, the event is the only beauty fair in the Americas that is truly international and allows you to efficiently conduct business with countries from different regions of the world. Lastly, it’s the only event that covers the entire beauty spectrum so that you can see trends and have meetings with manufacturers of different product types and distribution interest.
What will be unique this year for beauty retail buyers?
We will have several unique areas this year like our expanded area devoted to green beauty products for retail and spa—Discover Green and Discover Green Leaf. Discover Green is comprised of 40 international and domestic indie beauty brands whose focus is in both retail and spa. This section will utilize tabletops displayed like department store counters instead of a traditional booth. Discover Green Leaf is a new area comprised of 10 pre-selected brands, each with their own 12-square-meter booth, that are focused on professional distribution. We will also have our Interactive Technology Area, which will help beauty retail buyers learn about the latest technologies to streamline and support their businesses. Another feature is K-Beauty, which is comprised of two separate sections devoted to innovative Korean beauty products.
Will there be free educational programs available to attendees?
Yes, there will be a few free sessions including: “Skin Care Lifestyles: Key Consumer Movements Impacting Brands & Products,” presented by Beautystreams, “How Do You Get on QVC & What Are Some of the Best Practices,” presented by QVC, “The Social Game: Influencers,” moderated by Beauty Store Business magazine, and a session on how to get products in the China market sponsored by vip.com, the third largest e-commerce platform in China. In addition, our full line-up of educational programs is discounted if you pre-register before June 9. Since our show sells out, the earlier you register the better.
Can you please say a few words about the show’s special areas and programs—in particular, the new BeautyID Awards?
The Discover Green Leaf and Discover Pro Beauty are both new special areas we think attendees are going to be thrilled about. BOUTIQUE is another exciting area located in the highly trafficked foyer and is open to all attendees throughout show hours. It will look amazing as a highly stylized storefront and will have a special added B2C aspect through a post-show collaboration with NewBeauty magazine. Discover Beauty continues to attract high caliber, prestige retailers who come to speed-date with featured exhibitors.
The new Beauty Innovation & Design (BeautyID) Awards will recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment. The awards will cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass-market segments. In addition, one category is dedicated specifically to cosmetic contract manufacturing. To learn more, visit beautyidawards.com.
How can attendees get the very most out of the show?
Signing up for our electronic newsletter communications on our website is the best way to stay informed before, during and after the show. We also have a mobile app you can download to help you navigate the show, and attendees can schedule appointments up to six weeks in advance at 1to1beautymatchmaking.com, our complimentary, pre-show online networking service for attendees and exhibitors.
What are you personally most excited about for this year’s show?
The Interactive Technology Area is really special and it doesn’t happen every year, so it’s very exciting to see how that area will help businesses with their technology needs. The Glamour Me area is also really fun and unique. Attendees can schedule appointments to have professional services (hair, nail, skin care, etc.) sponsored by exhibiting companies to try out their latest products.
I’m also really excited about the awards recognizing the passionate and hard-working entrepreneurs in our industry during the show. From NAHA recognizing professional stylists and talent, Discover Beauty recognizing products for retail and professional distribution, BeautyID Awards recognizing packaging innovation, ICMAD’s CITY Awards recognizing excellence across different segments and #beauty20 recognizing the best beauty bloggers and socially active brands—each award really illustrates the creativity and innovation in our industry.