Beauty Store Business magazine - January, 2020

Gerry Udell Inc. Reps Reviv3 Procare

Reviv3 Procare Company, manufacturer of plant-based salon products designed to solve haircare challenges, has announced that Gerry Udell Inc. will represent its professional salon products in the Northeast.

"Gerry Udell Inc. is a highly respected manufacturer's rep organization with a reputation of excellence in the professional beauty space. We believe this partnership will significantly expand our market exposure and strengthen our position in the northeast territories,” remarked Donald Starace, president of Reviv3.

Gary Udell, president of Gerry Udell Inc., stated, "Our company feels that the Reviv3 hair treatment system has already been tested and proven to be effective in the prevention of hair loss. We believe there is a great opportunity in this category in the professional beauty field."
The manufacturer rep firm has reportedly already targeted potential distributorships to promote and expand the line to leading salons and spas. "Our entire organization believes Reviv3 Procare will become a major brand in the professional beauty industry,” added Udell.

Reviv3 salon products were initially launched in exclusive salons in Italy and New York. The line includes hair-cleansing, -moisturizing, -thickening and -restorative products, as well as environmental-defense products.

Family-owned Gerry Udell Inc. is the largest regional sales agency in the professional beauty industry and has been in business for 58 years.