Beauty Store Business magazine - January, 2020

Gatsby Moving Rubber

This Asian men’s grooming brand boasts No. 1 sales in Japan (2013). It has now expanded to the United States, where it also has received acclaim. It is a series of hair wax styling products skillfully developed through cooperation by expert stylists from top salons featured frequently in Japanese media. It is recognized for its unique ability to create a wide range of hairstyles. It's designed to offer both "moveability" and hold. The line offers Spiky Edge, which has a strong holding power that keeps hair spiked all day; ideal for very short to short hair lengths. Wild Shake creates a causal messed-up look and is ideal for short to medium short hair lengths. Air Rise creates volume with a light, soft finish and is ideal for medium short to medium and longer hair lengths. Cool Wet maintains the desired hold with a cool wet look and is ideal for short, medium short, medium and longer hair lengths. Visit