Beauty Store Business magazine - January, 2020

Features: You Can Have Affordable Web Video. Really!

Think you can't afford web video with analytics? Think again.

If you're looking for an inexpensive way to add video to your beauty store website - complete with analytics on who's viewing that production - YouTube (youtube.com) has an enticing offer: "We'll do it for free." In a move to remain the "de facto" platform for video on the Web, the company has rolled out a series of free tools that enables any beauty retailer to edit, post, and analyze viewership of a promotional video at absolutely no cost.

Continue reading this story in Beauty Store Business' August digital edition.

[Image: Getty Images]