Beauty Store Business magazine - January, 2020

Features: Razor Sharp

Dollar Shave Club takes on the men's grooming market by combining quality, convenience and affordability with a witty approach and a high member-satisfaction rate.

Michael Dubin, the CEO and co-founder of Dollar Shave Club, first appeared on the beauty scene when he broke the Internet with his comedic and unique commercials… and one brilliant idea. The company has since gone from 5,000 members on its first day to 2.7 million members and counting, today. DSC has completely re-shaved the men’s grooming industry by offering its members an affordable and hassle-free way to get razors straight to their doors.

Dollar Shave Club has its own grooming products that members can throw in with their monthly subscription for added convenience. When it comes to looking good, DSC has the man covered, and boss-man Michael Dubin is at the center of it all.

Dubin went from packaging the razors himself to 170 employees and has created a unique working environment that evokes creativity, positivity and keeping their “eye on the prize” at all times.

And if you wanted to know if Michael Dubin would like a bacon-cheese-and-egg sandwich, the answer is YES. This is the Dollar Shave Club, where quality, wittiness and convenience are just another day at the office.

Continue reading our interview with Michael Dubin in our April digital edition!

[Photography by Ben Tsui, courtesy of Dollar Shave Club]