Beauty Store Business magazine - November, 2019

Features: Mr. Retail—Shawn Tavakoli of Beauty Collection

With four locations and growing, Beauty Collection is making its mark on the beauty-retail landscape thanks to strong brand partnerships, in-store events and a super-savvy Web presence.

Though Shawn Tavakoli, CEO of Los Angeles-based Beauty Collection, was born into the beauty biz—both of his parents were involved in the industry—he originally became a CPA fresh out of college. But when he finally surrendered to the lure of beauty, he was ready to make a splash. Since opening his first Beauty Collection in 1998, the business has been able to grow to four locations—with another two on the way this year—while keeping customers enthralled through its online and social-media presence, special events and carefully curated product selection.

Beauty Store Business recently sat down with Tavakoli to determine how he stands out in a crowded competitive landscape, and how he plans to further grow this budding beauty-retail giant.

Continue reading this story in Beauty Store Business' August digital edition.

[Photography: Armando Sanchez]