Features: Coming to America 

Bill and Stacie Lavenia are shaking up the beauty industry with Mavala USA—bringing a revered European brand Stateside, and calculating impressive growth

Bill and Stacie Lavenia, partners at Mavala USA, based in Charlotte, North Carolina, aren’t lifetime members of the competitive, ever-changing beauty biz. But they’re quickly using their finely honed business acumen to take the industry by storm. “We came in with no experience in beauty,” Bill explains. “But we feel like we’ve looked at this business with a different set of eyes, using a business model that has worked for us in other ventures.”  

Indeed, this power couple has already enjoyed impressive successes only one year after inking the deal to bring a beloved European brand to American audiences—and they’re looking at growing exponentially in the months and years ahead. Beauty Store Business recently chatted with both about how they intend to make the world leader in nail care a U.S. mainstay. 

Read the full interview in the Beauty Store Business September digital edition.