Beauty Store Business magazine - July, 2019

Facial Masks: Truth or Disguise?

Explore the value and legitimacy of this growing skincare niche.
Ada S. Polla

I have always thought of the Kantic Brightening Moisture Mask as the hero product of my family’s brand, Alchimie Forever. However, for a while, industry experts and mentors alike told me that a mask could not be a hero product for two main reasons: First, it is not a product that is used daily. Second, it is not a product that everyone uses. While I thought they were right in their analysis, the recent trend in masks suggests I might have to beg to differ.

Read the full story in the Beauty Store Business April Digital Edition!